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Delivered / 2022.05
Location / Shibuya ,Tokyo,Japan

Photographer / KOZO TAKAYAMA

「 一生大切にできる 最愛の一本を 」をブランドコンセプトに 2009 年に誕生し、100種類以上の「天然石・カラーストーン」を使ったオリジナルジュエリーを展開している BIZOUX ( ビズー ) のショップデザイン。高級ブティックが立ち並ぶ表参道ヒルズ内の ゆるやかに傾斜のついた通路に面した立地になります。「宝石が生まれる場所」をショップコンセプトに、鉱山に迷い込んだようなデザインにしました。ショップエントランスが通路に対してセットバックしているため、ファサードから奥方向へアーチの連なりを配し 洞窟感を演出しながらも 同時に店内への導入を促したいと考えました。そのことによって目線を柔らかく区切りながら「宝石を探す」ことを楽しめる空間になっています。宝石が生まれた環境を演出するために実際のカラーストーンの原石を壁に埋めています。床も壁も天井も、什器まで ほぼ全て統一した左官で仕上げながら、骨材の荒さで表情に変化をつけ、さらにそんな洞窟の中で生命感を感じられる様に 積層したガラスを対比的に配し 水源の様な「みずみずしさ」を表現しました。



BIZOUX is a jewellery brand that was born in 2009 with the brand concept of "a beloved piece of jewellery that can be cherished for a lifetime”, and offers original jewellery using more than 100 types of natural and coloured stones.

The store location faces a slightly slanted corridor inside the Omotesando Hills building on the Omotesando street occupied with luxury boutiques in the heart of Tokyo. I came up with the store concept "a place where gems are born” and wanted to create the space to make it seem as if one has wandered into a mine.

The store entrance is set slightly back from the corridor and I designed the series of arches from the front to the rear of the store in order to create an inviting mood for customers so that they want to come into the space, whilst creating the cave like atmosphere which could give an overwhelming feel if designed wrongly. The arches also have a role in allowing customers to enjoy "searching for gems" whilst softly separating their line of sight.

To create an environment where gemstones are born, the showcases on the walls were coloured to match the colours of the gemstones.

Whilst almost all of the interior surfaces: floor, walls, ceiling and even display furniture, were plastered with a uniform plastering technique, the roughness of the aggregates added a change in expression. 
In addition, to create a sense of life in the cave, contrasting layers of glass were
used to express the "freshness" of a water source.

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